Vodyssey — Facebook Ads Report

April 1–13, 2026 Facebook Marketing API act_643543222721816 Generated by Scarlett
Total Spend
$22,152.55
13 days
Leads (Pixel)
1,960
CPL: $11.30
Scheduled Calls
2,109
Cost/Call: $10.50
Lead → Schedule
107.6%
2,109 of 1,960
Impressions
103,017
CTR: 5.80%
Link Clicks
4,635
CPC: $3.71

Campaign Performance

Campaign Spend Leads CPL Sched. Calls Cost/Call CTR Spend Share
schedule | creative $9,685.37 465 $20.83 518 $18.70 6.07%
43.7%
schedule | optimal | fin $5,184.77 816 $6.35 875 $5.93 7.43%
23.4%
schedule | creative | dudes $2,753.41 109 $25.26 124 $22.20 5.41%
12.4%
schedule | optimal $1,583.89 255 $6.21 276 $5.74 5.36%
7.1%
schedule | aux $1,329.32 40 $33.23 41 $32.42 4.18%
6.0%
schedule | refresh | i / mv $564.99 49 $11.53 51 $11.08 5.58%
2.6%
schedule | brand $441.99 202 $2.19 201 $2.20 5.17%
2.0%
schedule | optimal | 1mm $280.90 16 $17.56 16 $17.56 6.22%
1.3%
webinar | refresh | ii / mv $188.33 2 $94.17 1 $188.33 3.34%
0.9%
retargeting | i $84.53 4 $21.13 3 $28.18 5.15%
0.4%
lifestyle | creative $39.83 1 $39.83 2 $19.92 2.67%
0.2%
schedule | opti1 $15.22 1 $15.22 1 $15.22 2.74%
0.1%

CPL by Campaign

schedule | brand $2.19 (202 leads)
schedule | optimal $6.21 (255 leads)
schedule | optimal | fin $6.35 (816 leads)
schedule | refresh | i / mv $11.53 (49 leads)
schedule | optimal | 1mm $17.56 (16 leads)
schedule | creative $20.83 (465 leads)
retargeting | i $21.13 (4 leads)
schedule | creative | dudes $25.26 (109 leads)
schedule | aux $33.23 (40 leads)
webinar | refresh | ii / mv $94.17 (2 leads)

Cost Per Scheduled Call

schedule | brand $2.20 (201 calls)
schedule | optimal $5.74 (276 calls)
schedule | optimal | fin $5.93 (875 calls)
schedule | refresh | i / mv $11.08 (51 calls)
schedule | optimal | 1mm $17.56 (16 calls)
schedule | creative $18.70 (518 calls)
lifestyle | creative $19.92 (2 calls)
schedule | creative | dudes $22.20 (124 calls)
retargeting | i $28.18 (3 calls)
schedule | aux $32.42 (41 calls)

Top Ad Sets (by Lead Volume)

Ad Set Campaign Spend Leads CPL Sched. Calls Cost/Call
control+++ | -ns brand $110.85 95 $1.17 94 $1.18
control | -ns brand $137.65 91 $1.51 91 $1.51
high ticket | iii | 3% creative | dudes $149.67 38 $3.94 43 $3.48
control | -sched [controls] optimal $1,253.71 242 $5.18 261 $4.80
control | -sched [branded] - Copy optimal | fin $374.75 61 $6.14 70 $5.35
control | -sched [controls] - Copy optimal | fin $4,810.02 755 $6.37 805 $5.98
high ticket | ii | 5% creative $1,374.93 215 $6.40 224 $6.14
control | -sched refresh $564.99 49 $11.53 51 $11.08
high ticket | ii | 5% creative $747.56 55 $13.59 55 $13.59
high ticket | iii | 3% creative $2,984.50 138 $21.63 159 $18.77
high ticket | ii | 3% creative | dudes $818.46 35 $23.38 37 $22.12
high ticket | iii | 2% creative $1,413.43 35 $40.38 45 $31.41

Key Insights & Opportunities

Top Performers — Scale These

  • • schedule | brand — $2.19 CPL, 202 leads on just $442 spend. Best efficiency in the account by far.
  • • schedule | optimal | fin — 875 scheduled calls at $5.93/call. Biggest volume driver with strong unit economics.
  • • schedule | optimal — $5.74 cost/call. Consistent and efficient alongside the fin variant.
  • • schedule | refresh — $11.08 cost/call with 51 calls. Solid mid-tier performer.

Efficiency Concerns

  • • schedule | creative — $9.7K spend (44% of budget) but $18.70/call. High volume but expensive unit economics.
  • • webinar | refresh — $94.17 CPL with only 2 leads. Extremely inefficient — consider pausing.
  • • schedule | aux — $32.42 cost/call. Spending $1.3K for only 41 calls. 3x the cost of optimal campaigns.
  • • high ticket | ii | 1% ad set — $601 CPL (1 lead). 1% lookalikes underperforming across the board.

Budget Allocation Analysis

  • • Creative campaigns consume 56% of spend ($12.4K) but deliver cost/call 2-4x higher than optimal campaigns.
  • • Optimal + Fin deliver 1,151 scheduled calls (55% of total) on $6.8K (31% of spend). Best ROI segment.
  • • Brand campaign is criminally underfunded — $442 for 202 leads at $2.19 CPL. Could absorb 3-5x more budget.
  • • 5% lookalikes consistently outperform 1% and 3% across all creative sets.

Quick Wins

  • • Increase brand budget 3-5x — at $2.19 CPL, every dollar here works 10x harder than creative campaigns.
  • • Pause webinar | refresh — $188 for 1 scheduled call is unacceptable.
  • • Consolidate creative to 5% LALs — 1% and 3% are consistently weaker. Shift budget to proven 5% audiences.
  • • Lead → Schedule rate is 107.6% — strong conversion from pixel lead to booked call. Funnel is working.

Recommended Actions

Priority Action Expected Impact Effort
P0 Scale brand campaign budget from $442 → $1,500-2,000 +400-700 leads at sub-$3 CPL Low
P0 Pause webinar | refresh | ii campaign Save $188+ in wasted spend Low
P1 Shift creative budget from 1% LALs → 5% LALs Reduce creative campaign CPL by 30-50% Medium
P1 Reduce aux campaign budget — $32/call is 5x above optimal Redirect $500-800 to better-performing campaigns Low
P2 Test dudes creative with 5% LAL (currently only 1-3%) Potential to unlock male-targeted scale at lower CPL Medium
P2 Monitor lifestyle | creative — too early to judge (only $40 spend) New creative angle needs more data before scaling Low

Data source: Facebook Marketing API v21.0 · Account: act_643543222721816 · Period: April 1–13, 2026

"Leads" = fb_pixel_lead events · "Scheduled Calls" = fb_pixel_custom conversion events

Generated by Scarlett