Vodyssey — Facebook Ads Report

May 1–4, 2026 act_643543222721816 Scarlett Lead Gen

Total Spend

$5,004

Scheduled Calls

16

Avg Cost / Call

$313

Active Campaigns

5

SM Leads (mk-newlead)

175

@ $5.76/lead

Wasted Budget

$695

4 dead ad sets

Campaign Performance

schedule_total conversions
Campaign Spend Schedules Cost/Schedule CTR Clicks Status
mk | schedule | 500 | target $1,090 1 $1090 6.9% 655 Active
mk | schedule | 500 | test 1 $1,058 3 $353 7.1% 460 Active
sm | schedule | classic - wide $1,006 5 $202 5.0% 241 Active
mk | schedule | 500 | wide $962 6 $160 6.4% 444 Active
mk | schedule | 500 | wide | ii $888 1 $888 5.9% 272 Active
TOTAL $5,004 16 $313 — —

Optimization Brief

✓ WHAT IS WORKING

  • mk | wide: 6 schedules at $160/call — best MK campaign
  • mk | wide xp2 ad set: 3 calls at $36 each (insane efficiency)
  • sm | classic: 175 mk-newlead events at $5.76/lead + 5 schedules
  • Broad Advantage+ (no LALs) driving all MK success

✗ WHAT IS BROKEN

  • mk | target: $1,090 for 1 call — kill immediately
  • mk | wide | ii: $888 for 1 call — collapsed from April ($231/call)
  • 4 ad sets burning $695 with zero schedules
  • LAL-based targeting destroyed by broad Advantage+

→ RECOMMENDED ACTIONS

  • P0 Pause mk|target campaign
  • P0 Kill 4 dead ad sets in wide|ii
  • P1 Scale mk|wide budget +50%
  • P1 Port SM winning creatives to MK
  • P2 Launch mk|wide|iii fresh
  • P2 Test retargeting campaign

Ad Creative Gallery — Full Resolution

Puppeteer screenshots from FB Video API (1080p/1440p)
high income | shawn new
VIDEO sm | schedule | classic - wide

Spend

$5

Calls

2

Cost/Call

$2.64

high income | shawn new

high income | client i
SHARE sm | schedule | classic - wide

Spend

$7

Calls

2

Cost/Call

$3.49

high income | client i

high income | lakeside ii
SHARE sm | schedule | classic - wide

Spend

$363

Calls

80

Cost/Call

$4.54

high income | lakeside ii

high income | lakeside ii (alt)
SHARE sm | schedule | classic - wide

Spend

$597

Calls

95

Cost/Call

$6.29

high income | lakeside ii (alt)

high income | client iii
SHARE sm | schedule | classic - wide

Spend

$10

Calls

1

Cost/Call

$9.74

high income | client iii

mk1
VIDEO sm | schedule | classic - wide

Spend

$32

Calls

1

Cost/Call

$31.93

mk1

* Images are high-resolution screenshots captured via Puppeteer from the Facebook Video API. Original source: 2560×1440 (mk1-mk7) and 1080×1920 (shawn new). SHARE-type images sourced from stripped thumbnail URLs in browser context.

Losing Ads — Budget at Risk

Top 8 highest-spend creatives with 0 scheduled calls
Creative
0 Calls How To Build A Meaningful Life

Wasted

$213

CTR

7.1%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$138

CTR

5.9%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$104

CTR

6.8%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$82

CTR

5.2%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$63

CTR

11.2%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$57

CTR

5.6%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$52

CTR

4.4%

Creative
0 Calls How To Build A Meaningful Life

Wasted

$52

CTR

3.5%

Ad Set Waste Heatmap

Ad sets with >$50 spend and zero schedules
Ad Set Spend Schedules CTR
mk | control | -sched [xp3] $186 0 5.9%
mk | control | -sched [xp2] $172 0 6.0%
mk | control | -sched [branded] - Copy 2 $169 0 4.9%
mk | control | -sched [xp4] $168 0 5.0%

Data: Facebook Marketing API v21.0 · act_643543222721816 · May 1–4, 2026

Conversion metric: schedule_total · SM leads: mk-newlead · Generated by Scarlett