Vodyssey — Facebook Ads Performance

act_643543222721816 Scheduled Calls (fb_pixel_custom) Feb 19 – Mar 21, 2026 Generated by Scarlett

Total Spend

$72,210
Across 5 active campaigns

Total Leads

10,883
$6.63 blended CPL

Scheduled Calls

12,505
fb_pixel_custom events total

Avg Cost / Custom Event

$5.77
Account-wide blended

Impressions

455K
1.72% avg CTR

Link Clicks

34,044
$2.12 avg CPC

Campaign Comparison

All active campaigns with performance metrics. "Sched. Calls" = fb_pixel_custom conversion events.

Campaign Spend Impressions Clicks CTR Leads CPL Custom Events Cost/Event Objective
mk | schedule | optimal | fin $27,338 219,074 19,871 9.07% 8,071 $3.39 9,146 $2.99 LEADS
mk | schedule | aux $13,161 59,553 5,603 9.41% 1,904 $6.91 2,311 $5.69 LEADS
mk | schedule | creative $29,717 152,056 7,812 5.14% 733 $40.54 953 $31.18 LEADS
mk | schedule | creative | dudes $1,068 4,246 295 6.95% 167 $6.40 181 $5.90 LEADS
mk | lifestyle | creative $917 20,123 462 2.30% 8 $114.64 14 $65.51 SALES
Total $72,210 455,052 34,043 7.48% 10,883 $6.63 12,605 $5.73

Ad Set Breakdown — mk | schedule | creative

Highest-spend campaign ($29.7K). Targeting high-ticket lookalike audiences at various percentages.

Cost per Custom Event by Ad Set
high ticket | iii | 3%
$22.71
high ticket | i | 3%
$20.86
high ticket | iii | 2%
$31.08
high ticket | i | 1%
$31.64
high ticket | ii | 3%
$33.37
high ticket | i | 5%
$37.16
high ticket | ii | 1%
$44.20
high ticket | ii | 5%
$51.25
sign | [wide]
$51.19
high ticket | iii | 1%
$105.35
Ad Set Spend Leads CPL Custom Events Cost/Event Rating
high ticket | i | 3% $876 32 $27.38 42 $20.86 Best
high ticket | iii | 3% $7,607 259 $29.37 335 $22.71 Strong
high ticket | iii | 2% $5,439 128 $42.49 175 $31.08 OK
high ticket | i | 1% $1,076 21 $51.23 34 $31.64 OK
high ticket | ii | 3% $2,603 65 $40.04 78 $33.37 OK
high ticket | i | 5% $1,561 32 $48.78 42 $37.16 Watch
high ticket | ii | 1% $1,459 30 $48.62 33 $44.20 Watch
high ticket | ii | 5% $3,587 45 $79.72 70 $51.25 Watch
sign | [wide] $1,587 29 $54.72 31 $51.19 Watch
high ticket | iii | 1% $2,423 14 $173.07 23 $105.35 Expensive
flags | [wide] $446 2 $222.99 2 $222.99 Expensive

Landing Page Comparison

Two distinct funnels driving traffic. Performance comparison by destination URL.

vodyssey.life/2/free-training/

Used byoptimal | fin, aux
Total Spend$40,499
Leads9,975
CPL$4.06
Custom Events11,457
Cost/Event$3.53

Variant /a/ and /b/ used. High-volume lead gen funnel with strong conversion tracking.

vodyssey.life/100k/

Used bycreative, creative | dudes
Total Spend$30,785
Leads900
CPL$34.21
Custom Events1,134
Cost/Event$27.15

Higher-intent funnel targeting $100K+ earners. Lower volume but potentially higher lead quality. Needs call tracking to validate.

Creative Performance — Top Ads by Spend

Ad-level breakdown across all campaigns. Creatives with highest spend shown.

Ad Name Campaign Ad Set Spend Leads CPL Events Cost/Event
high income | lakeside ii aux control | -sched $7,416 40 $185.40 85 $87.25
high income | lakeside ii aux control | -sched $3,218 1,401 $2.30 1,646 $1.96
high income | lakeside ii aux control | -sched $1,657 423 $3.92 533 $3.11
high income | lakeside ii creative high ticket | i | 1% $893 7 $127.53 15 $59.51
high income | client i aux control | -sched $671 5 $134.23 9 $74.57

Note: The "lakeside ii" creative appears multiple times because it runs across different ad sets with different audience targeting. Performance varies significantly by audience.

Active Creatives

All active ad creatives with their copy, CTA, and destination URLs.

mk1 — Shawn Video Ad

Used in: optimal | fin, creative, creative | dudes

Video CTA: Learn More

High-income earners making $250,000 or more: You've probably heard all the advice about investing in real estate...

vodyssey.life/2/free-training/b

high income | client i

Used in: aux, optimal, creative

Video Client Testimonial

Client testimonial style creative. Lower volume but used across multiple campaigns.

vodyssey.life/2/free-training/

high income | client ii

Used in: aux, creative, creative | dudes (dynamic creative)

Video Multi-placement optimized

Dynamic creative with placement-optimized video variants (feed, stories, reels). Same copy as mk1.

vodyssey.life/100k/

high income | lakeside ii

Used in: aux (highest spend creative overall)

Video Top Performer

Lakeside property showcase video. Highest volume creative — $12K+ in spend across ad sets. Performance ranges from $1.96 to $87.25/event depending on audience.

vodyssey.life/2/free-training/

high income | shawn new

Used in: creative (branded ad sets)

Video Branded content

Shawn-focused branded creative. Running in branded ad sets within the creative campaign.

vodyssey.life/100k/

mk2–mk7 — Branded Variants

Used in: creative (branded ad sets) — minimal spend

Video Low volume

Multiple branded creative variants (mk2 through mk7). Most have near-zero spend — Facebook's algorithm isn't serving them. Consider consolidating or pausing.

vodyssey.life/100k/

Insights & Opportunities

Critical: "creative" campaign costs 10x more per lead than "optimal | fin"

  • $40.54 CPL vs $3.39 CPL — the /100k/ funnel is dramatically less efficient at lead generation
  • Even on cost per custom event: $31.18 vs $2.99 — a 10x gap
  • This campaign is spending $29,717 (41% of total budget) with 10x worse unit economics
  • Action: Either the /100k/ funnel needs major optimization, or budget should shift to optimal | fin. The only justification would be if /100k/ leads convert to sales at 10x the rate.

Two Funnels, Very Different Economics

  • /2/free-training/: Volume play — cheap leads ($4.06), high CTR (9%+), strong event tracking
  • /100k/: Quality play? — expensive leads ($34.21), lower CTR (5-7%), fewer events
  • Need downstream data (actual call bookings, close rates, revenue) to determine which funnel is truly better
  • Without that data, the /2/free-training/ funnel wins on every measurable metric

Scale: "optimal | fin" is the clear winner

  • $2.99/custom event, $3.39/lead, 9.07% CTR — all best-in-account
  • The "controls" ad set alone: $23,777 spend, 5,886 leads, 6,530 events at $3.64/event
  • The "branded" ad set: $3,561 spend, 2,185 leads, 2,616 events at $1.36/event — best unit economics in the entire account
  • Consider increasing daily budget from $1,000 to test scalability

"lakeside ii" is the workhorse creative

  • Appears in the top spend positions across multiple campaigns
  • In the aux campaign: $1.96/event (best) to $87.25/event (worst) — audience matters more than creative
  • Same creative, 44x difference in cost based on targeting
  • Create variations of lakeside ii to test fatigue and find new angles

Dead Weight Ad Sets

  • flags | [wide]: $446 spent, 2 leads, 2 events — $222.99/event. Kill it.
  • flags | [wide] - Copy: $190 spent, 0 leads, 0 events. Already dead.
  • sign | [wide] - Copy: $133 spent, 0 leads, 0 events. Kill it.
  • high ticket | iii | 1%: $2,423 spent at $105.35/event — 4x account average. Pause or restructure.

"creative | dudes" — Promising Early Results

  • Only $1,068 spent but $5.90/event — competitive with the best campaigns
  • 167 leads at $6.40 CPL — much better than the main creative campaign
  • If this uses the /100k/ funnel, it's proof the funnel CAN work — the audience targeting in the main creative campaign may be the problem
  • Worth scaling budget to validate

Recommended Actions — Priority Order

Priority Action Expected Impact Effort
P0 Evaluate /100k/ funnel ROI with downstream call + close data Determine if $30K spend on creative campaign is justified by higher close rates 1 hour
P1 Kill flags [wide], flags [wide] copy, sign [wide] copy ad sets Stop ~$25/day in wasted spend with zero conversions 2 min
P1 Pause or reduce high ticket | iii | 1% ($105/event) Redirect $80/day from worst performer to best performers 2 min
P2 Scale "creative | dudes" budget — early winner $5.90/event on /100k/ funnel — proves the funnel works with right audience 5 min
P2 Test optimal | fin "branded" ad set at higher budget $1.36/event — best in account, only $3.5K in spend. Needs scale test. 5 min
P3 Create lakeside ii creative variations Top creative showing fatigue risk — new hooks on same concept 2-4 hrs
P3 Get permanent API token (system user approval) Enable automated daily reporting + real-time monitoring Waiting on approval