Vodyssey — Ads Report & Creative Gallery

May 1–4, 2026 · Account act_643543222721816 · Generated by Scarlett

Live Data FB API v21
$6,622
Total Spend
43
Scheduled Calls
$154
Avg Cost/Call
21
Unique Creatives
10
Winning Creatives
4
Losing (> $50)

Campaign Comparison

CampaignSpendSchedulesCost/CallVerdict
mk | schedule | 500 | wide$9636$161🔥 Scale
mk | schedule | 500 | test 1$1,0583$353⚠️ Degrading
sm | schedule | classic-wide$1,0085$202✅ Promising
mk | schedule | 500 | wide | ii$8881$888🔴 Collapsed
mk | schedule | 500 | target$1,0901$1,090🔴 Kill

Winning Ads — 10 Creatives Driving All 43 Scheduled Calls

mk1 | $250k vid wide
mk1 | $250k vid wide 14 calls
$1,670
Spend
$119
Cost/Call
0.92%
CTR
high income | lakeside ii
high income | lakeside ii 10 calls
$953
Spend
$95
Cost/Call
1.42%
CTR
mk6 | $250k vid v5
mk6 | $250k vid v5 5 calls
$278
Spend
$56
Cost/Call
0.67%
CTR
high income | $1M article
high income | $1M article 4 calls
$998
Spend
$250
Cost/Call
0.68%
CTR
lakeside | $1M article v2
lakeside | $1M article v2 2 calls
$458
Spend
$229
Cost/Call
0.51%
CTR
lakeside | $1M article v3
lakeside | $1M article v3 2 calls
$442
Spend
$221
Cost/Call
0.49%
CTR
mk2 | STR owner vid
mk2 | STR owner vid 2 calls
$445
Spend
$223
Cost/Call
1.05%
CTR
mk3 | $250k vid v2
mk3 | $250k vid v2 2 calls
$538
Spend
$269
Cost/Call
0.88%
CTR
mk8 | high income lake II vid
mk8 | high income lake II vid 1 call
$388
Spend
$388
Cost/Call
0.61%
CTR
book | $7.95 v1
book | $7.95 v1 1 call
$48
Spend
$48
Cost/Call
1.85%
CTR

Losing Ads — Budget Draining With Zero Calls

mk10 | $250k vid v8
mk10 | $250k vid v8 0 calls
$156
Spend
$0
Cost/Call
0.55%
CTR
mk4 | $250k vid v3
mk4 | $250k vid v3 0 calls
$85
Spend
$0
Cost/Call
0.72%
CTR
mk5 | $250k vid v4
mk5 | $250k vid v4 0 calls
$61
Spend
$0
Cost/Call
0.45%
CTR
book | $7.95 v2
book | $7.95 v2 0 calls
$52
Spend
$0
Cost/Call
2.04%
CTR

Optimization Brief

What's Working

  • mk | wide: $161/call, 6 calls. Consistent across months. xp2 ad set at $35/call.
  • sm | classic: $202/call, 5 calls + 175 pixel events at $5.76 each.
  • Creative #16 (mk1): $1,670 spent, 14 calls at $119/call. The workhorse.
  • Broad Advantage+: Crushing LAL-based targeting by 3-5x.

What's Broken

  • target campaign: $1,090/call. LAL approach failed. Kill immediately.
  • wide | ii: Collapsed from $231 to $888/call. 4 of 5 ad sets have 0 conversions.
  • test 1: Degrading from $132 to $353/call. Only 1 ad set producing.
  • Dead ad sets: ~$730 spent on ad sets with zero scheduled calls.

P0 Actions

  • 1. Pause target campaign: Save ~$269/day immediately.
  • 2. Kill dead ad sets in wide|ii: xp2/xp3/xp4/branded → ~$170/day saved.
  • 3. Scale wide: Increase budget to $500/day. Proven at $157/call.
  • 4. Move winning creative: mk1 (#16) into every ad set.

Data: Facebook Marketing API v21.0 · Source: act_643543222721816 · May 1–4, 2026

Images captured via Puppeteer from FB ad creative endpoints · Generated by Scarlett